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example of social media postSocial media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. 

MMSD understands the value of social media and the benefits offered by digital communication devices for providing quick and easy interaction among peers, students and families. Our Communications Department offers an array of tools for schools, departments and offices looking to form or maintain an existing social media presence.

Social networks and other online media are great tools for engagement and two-way communication, but given the nature of this two-way, real-time communication, there is the potential for significant risks associated with inappropriate use. The suggestions and best practices outlined in the district’s Social Media Guidelines can help you use these channels effectively, protect your personal and professional reputation, and follow district protocol.

While the tools of social media are easily accessible, the rules of the road are not necessarily intuitive. Before you dive in and sign up for every social media platform available, we highly recommend you spend some time thinking about how and why you’d like to use social media. Use these questions to guide your thinking and help determine whether or not social media is a good fit for your department, office or school. Establishing and then deserting or not regularly checking a social media channel will reflect poorly on the district. Once you’ve decided what platform(s) you’d like to use, learn how to best utilize these tools with our general best practices for social media or see platform-specific tips below.

We hope that this guide will spark conversations among social media users in our district to learn from each other as we explore the ever-changing environment of social media (did you know that more than 3 million teenagers have left Facebook in the last three years?). As part of an MMSD social media network, you have the opportunity to share ideas and learn from others who are utilizing social media in our district. Our goal is to connect those of you utilizing social media in the district and continue to strengthen this section of our toolkit. If you have ideas you'd like to share or questions about anything you see here, feel free to contact the Communications Department.

Below you'll find a link to platform-specific resources and tips. Some main points to remember: Be compelling, useful, relevant and engaging. Don’t be afraid to try new things, but think through your efforts before kicking them off. Use common sense and remember to think before you post. 

social media signpost


Facebook, Twitter, Instagram,...where do I start?

Popular Social Media Tools and Platforms

Learn about each of these platforms, connect with other social media accounts in the MMSD, and see tips and recommendations.



Do you have questions about the toolkit? Contact the Communications Department


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