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Emails are appropriate for reminders as well as general information. Parents like to be kept informed of what is going on with their child’s education and school. This tends to be the most preferred method of communication for parents for non-emergencies.

Email messages are quick and can reach a wide audience. They’re good for internal and external communication, and they’re free. They can include graphics or videos to grab attention and be memorable. However, email messages can be directionless or misinterpreted, so use them wisely.

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Strategies for Emails:

  1. Within SchoolMessenger, email should be your most common method of communication
    Parents like to receive frequent updates from their school but don’t like them to be intrusive, making email the perfect option. Use this method for important as well as general information.
  2. Write your message out
    Begin with the important information and get right to the point. Good messages always contain your name, your school and your position at the school. Have someone else read the message before sending.
  3. Repeat important information such as the date, time and location of events or emphasize it by typing it bold or in italics. Refrain from using multiple font styles and colors.
  4. Be professional, but don’t be afraid to have fun. Many schools have found that they can achieve the goal of getting important information delivered while putting a smile on a parent’s face.
  5. Get to the Point
    Be concise.

Samples of successful emails:

example of email  second example of email  third example of email
Click on images to enlarge

Do you have questions about the toolkit? Contact the Communications Department

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